About AI Search Explained
AI Search Explained is an educational website published by Dean Jessop to define modern search terminology clearly and establish the original REG framework in public.
About Dean Jessop
Dean Jessop is the founder and CEO of IRefer Club and the creator of the Recognition Engine Guidance and Retrieval Engine Guidance framework.
His work focuses on a practical problem: good businesses can be difficult to find when customers ask Google, Maps, AI tools or their phones for only a few recommendations. He developed REG to separate two requirements that are often treated as one—recognizing the correct business and retrieving the correct facts about it.
Dean is also the author of The Great Morph, a book about the shift from traditional search results toward generated answers and fewer visible choices.
Relationship with IRefer Club
AI Search Explained and IRefer Club are related projects created by Dean Jessop.
IRefer is the practical small-business service. It helps businesses be found through Google, Maps and AI search by organizing and publishing detailed business information and connecting customers with the business’s official contact and web links.
AI Search Explained is the educational publication. It explains the terminology, compares the disciplines and documents REG in greater depth.
Relationship with The Great Morph
The Great Morph explores how customers are changing the way they search, including the move from pages of suggestions toward direct, generated answers.
The book provides broader business context. This website provides focused definitions, comparisons, examples and technical references.
Editorial approach
- Established technical claims are linked to primary or official sources where possible.
- Original frameworks are identified as original rather than presented as industry standards.
- Important definitions appear in visible text and matching structured data.
- Pages state limitations instead of promising control over outside platforms.
- Terminology is reviewed as search and AI products change.
- Commercial relationships and related projects are disclosed.
Publication details
Publisher: AI Search Explained
Author: Dean Jessop
Original site publication: July 22, 2026
Primary topic: SEO, GEO, AEO, AIO, REG, RAG and AI-assisted business discovery